Perceptual Mapping Tool by

The PCA Perceptual Map

Discover the hidden relationships and similarities between your brand and competitors with our free easy-to-use interatice Perceptual Mapping Tool. This powerful visual aid uses Principal Component Analysis (PCA) to create a map that showcases the connections between your data. With a glance, you'll be able to identify patterns, trends, and areas for improvement or hidden opportunities in the market.

Our Perceptual Mapping Tool's intuitive display features arrows that represent the influence of each variable towards each attribute. The direction of an arrow shows the strongest influence, while its length signifies the magnitude. This clear presentation helps you understand how different brands perform across different attributes based on their position on the map.

Conceptually similar features often exhibit similar patterns, which our tool effectively captures and displays. For instance, if "quality" and "reliability" are positively correlated in your data, their arrows will point in similar directions on the PCA perceptual map.

How to Use the Perceptual Mapping Tool

Follow these straightforward steps to create your own perceptual map:

  1. Download the provided CSV template file
  2. Input the brand names first column of the file, under with brand in the first row
  3. Attributes types are the titles for the remaining columns, the file takes any number of attributes
  4. Add the corresponding numerical values for each attribute in the remaining columns of the file
  5. Upload the completed CSV file using the "Upload CSV File" button
  6. Click the "Create Perceptual Map" button to generate a PCA perceptual map based on your data

By using this tool, you can gain valuable insights into your data that can help inform your business decisions and strategies. With its simple and user-friendly interface, the PCA Perceptual Map Tool makes it easy to explore and visualize your data in a meaningful way.

Download Template